Using Social Media to Market Your Solo Practice

By now we’ve all heard about social media marketing for law firms and other businesses. Everybody online seems to be talking about Facebook likes, Twitter followers, LinkedIn connections, and even using Instagram, Pinterest, and Slideshare to market companies and firms of all sizes. But what does a successful social media campaign look like? And what approach should lawyers take when starting a solo practice?newsolo

In this episode of New Solo, Adriana Linares and Jason Marsh interview C. Todd Smith, a small firm lawyer who has used various forms of social media for marketing his practice. Jason Marsh, an online marketing specialist for small businesses and law firms, also gives his insight into the importance of social media.

Topics discussed:

  • Top-of-mind marketing
  • Facebook connections, referrals, and word-of-mouth marketing
  • Facebook’s algorithm changes
  • Boosting posts
  • Twitter networking
  • Offline marketing and foot traffic
  • Yelp, Yellowpages, and Foursquare
  • Google+ page for your business
  • The Orlando Business Journal social media contest

For lawyers launching a solo practice, this podcast will provide a broad idea of where to start with your social media campaign. Todd Smith recommends that lawyers choose one or maybe two platforms to focus on rather than trying to tackle all of them.

C. Todd Smith has been practicing law for 20 years in the Orlando area. He is the founder of a small law firm which focuses in the area of plaintiff’s personal injury law. Todd entered his company into Social Madness, an Orlando Business Journal social media contest and did very well because of his business’s active Facebook page. He is also very involved with Kiwanis, an organization providing teaching service and leadership to young people around the world.